The urgency to implement localized, customer-centric assortments is now imperative as the reach of Amazon or other digitally nimble competitors (with endless assortments and endless customer data) continues to loom.
Afterpay, a digital platform that offers interest-free installment plans for online and in-store purchases, today launched its first U.S.-based in-store solution at the REVOLVE pop-up shop in New York City.
From magic mirrors that enable customers virtually try on various outfits, to using AI algorithms to predict future style trends, apparel brands are using new technologies to bring greater automation and personalization to every facet of the shopping experience.
Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.
With unified enterprise systems for greater inventory visibility, algorithms designed to gain deeper product and customer insights, 3D for faster and more efficient design
and development, and much much more, this year’s Innovators are addressing and fulfilling consumer demand.