In the Store

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In the Store

A collection of news, articles and other featured content about In the Store.

Apparel's survey of apparel retailers, brands and manufacturers reveals expectations for technology focus in the coming year, including an emphasis on BI and analytics for gleaning an even deeper understanding of the consumer.

Four new showrooms opening this spring are making the made-to-measure experience more physical, with fabrics you can touch and feel, and personal stylists to help with limitless customization options.

Rent-the-Runway feeds closed-loop data to its partners, Nordstrom gets closer to the consumer with AI, Tilly’s wins big with AR, Roots Canada goes all out with Northern Lights digital gift guide, Walmart’s Store No 8 takes on innovation and much, much more.

Despite the store closures making headlines, the physical store still plays perhaps the most important role in omnichannel retail.

Every tech solution that a brand has seen was a solution to someone else’s challenge. Don’t let one-size-fits-all tech undermine the real motivation to activate a physical space.

By most counts, 2018 is not a year retail industry will see downward trajectory.

Nordstrom knows that salespeople should be as loyal to the brand as its customers.

Contextual analytics allow retailers to better personalize the in-store experience, leading to an increase in basket size and more engaged customers.

Smaller footprints combined with greater online sales, changing demand, an uncertain future and the need for flexibility are radically changing assortment planning for profitability.

An in-store, in-aisle marketing solution powered by Manthan’s TargetOne personalized marketing engine, delivered to customers via the retailer’s mobile app, lets retailers send personalized notifications based on consumer preferences.

Shopping tourism, as it’s known, is an extreme example of the brass ring of retail today: achieving a fantastic customer experience (CX).

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