In the Store

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In the Store

A collection of news, articles and other featured content about In the Store.

The key to developing a healthy omnichannel business comes from identifying a few competitive advantages in the physical in-store environment that can provide the same sort of seamless types of interactions experienced online.

Retail’s disruptors see physical stores as a key part of a larger unified commerce strategy — with advantages that can help them win at positioning those stores as part of a personalized shopping and buying experience.

No time outs for this children’s wear brand, which got down to business quickly with an omnichannel solution from Aptos.

Apparel's survey of apparel retailers, brands and manufacturers reveals expectations for technology focus in the coming year, including an emphasis on BI and analytics for gleaning an even deeper understanding of the consumer.

Rent-the-Runway feeds closed-loop data to its partners, Nordstrom gets closer to the consumer with AI, Tilly’s wins big with AR, Roots Canada goes all out with Northern Lights digital gift guide, Walmart’s Store No 8 takes on innovation and much, much more.

A revolution is brewing that bridges the gap between online orders and the brick-and-mortar experience,.

Four new showrooms opening this spring are making the made-to-measure experience more physical, with fabrics you can touch and feel, and personal stylists to help with limitless customization options.

Despite the store closures making headlines, the physical store still plays perhaps the most important role in omnichannel retail.

Every tech solution that a brand has seen was a solution to someone else’s challenge. Don’t let one-size-fits-all tech undermine the real motivation to activate a physical space.

Smaller footprints combined with greater online sales, changing demand, an uncertain future and the need for flexibility are radically changing assortment planning for profitability.

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