Pendleton Woolen Mills announces the opening of a new flagship store in the Park Avenue West building of downtown Portland. Pendleton at Park Avenue West embraces a curated collection of iconic product connecting the American Heritage brand to the retail heart of the city.
When it comes to product launches, marketing and other store-level events, retailers invest a lot of money to research, brand, package and market, yet many of these big projects lose steam when it comes to executing at the store level.
From sustainability and artificial intelligence to automating workflows, doubling down on fit technology and perfecting patterns, this year’s innovative cohort shows that there’s no wrong way to move your business forward and rise above the competition - even as the stakes get higher every day.
Mood Media commissioned a survey to better understand what influences consumers' decisions to choose brick-and-mortar over online shopping, what they most enjoy and don't enjoy about the in-store experience and what most motivates them in the physical store.