Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.
To provide a seamless omnichannel experience, leading retailers are implementing technology to deliver unique recommendations, leveraging data to provide services across all channels, and developing global inventory pools for real-time access to items anywhere, at any time.
With unified enterprise systems for greater inventory visibility, algorithms designed to gain deeper product and customer insights, 3D for faster and more efficient design
and development, and much much more, this year’s Innovators are addressing and fulfilling consumer demand.
The key to developing a healthy omnichannel business comes from identifying a few competitive advantages in the physical in-store environment that can provide the same sort of seamless types of interactions experienced online.