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Guiding the Customer Journey: Leveraging Email and Content

One of the most successful and efficient ways to provide a rich shopping experience at every stage is through the merging of email marketing and rich landing page content.

When Bad Personalization Happens to Good Retailers

Retailers aren’t stupid; personalization is just really hard.

INFOGRAM: Mobile Across the Generations: How to Speak to Each One

4/12/2018 — When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.

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Nominate a 2018 Top Innovator Today!

Nominate a 2018 Top Innovator Today!

Know an innovative apparel brand, retailer or manufacturer that deserves industry recognition? 

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At Gerber Ideation, Ariel Swedroe Talks Design Technology

Apparel Under-30 Elite and fashion designer Ariel Swedroe presented select swimwear styles at the Gerber Ideation conference in November.

Mark Your Calendar

Blog Series

Apr
12

Want to Provide Good CX? Listen to Your Front Lines

Listening to the front lines of your business — whether on the retail floor, factory floor, or elsewhere — is smart strategy.

Feb
05

The NRF Big Show: Apparel’s Top 20 Takeaways

Rent-the-Runway feeds closed-loop data to its partners, Nordstrom gets closer to the consumer with AI, Tilly’s wins big with AR, Roots Canada goes all out with Northern Lights digital gift guide, Walmart’s Store No 8 takes on innovation and much, much more.

Feb
16

Introduction, Innovation and Opportunity

I’m excited to be working with Apparel because it crosses the entire supply chain to encompass the best of both worlds — retailer and manufacturer.

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