SAP and Accenture Partner on Retail Marketing Solutions

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SAP and Accenture Partner on Retail Marketing Solutions

09/05/2013
Accenture and SAP AG are expanding their global alliance with a unique business model to provide clients with end-to-end solutions running on the SAP HANA platform.

The new solutions provide proven industry and functional applications and services from both companies. Accenture will be the single point of contact for clients handling contracts for all software and services, a true differentiator that allows clients to focus on deployments of the solutions, either as a public or private cloud service.

The first offering ready for release is the Marketing Performance Solution by Accenture and SAP, a solution being sold by Accenture, which enables chief marketing officers (CMOs) to easily view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.

"This bold initiative to extend our powerful combination of Accenture's industry-leading capabilities with vertical applications running on SAP HANA signals the next step in our global alliance with SAP," said Mark Willford, senior managing director, Technology Ecosystem & Offerings, Accenture.

"Our new solutions are expected to provide ultimate flexibility for enterprises," he continued. "They will have access to leading industry applications running on SAP HANA with all software and hardware components under a single contract. We believe this is a unique offering in the SAP ecosystem that answers our clients' growing demand for simplification."

Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can access data in near real time from multiple internal and external sources and quickly respond to shifting market demand and manage the ROI of marketing spend.

Tracking results of marketing campaigns, running simulations and promotions and making adjustments is enabled through an innovative customizable, Web-based user interface accessible from PCs and mobile devices.

"Clients understand the value of Accenture offerings paired with SAP HANA to drive real-time insights and business decisions," said Robert Enslin, president of Global Customer Operations and member of the Global Managing Board of SAP AG. "This new level of collaboration is designed to offer unique solution packages and simplify the contract process so clients can get up and running even faster. Accenture is a great fit for this one-of-a-kind model that delivers tremendous benefit to our joint CMO clients."

The new CMO solution features Accenture Customer Insight, analytics functions from SAP solutions and industry-specific applications. It will initially be targeted at CMOs of retail and consumer packaged goods companies who must address the complexity of changing consumer preferences, channel proliferation, fragmented agency relationships and the maze of skills required of today's marketers. Accenture plans to launch additional functional solutions for other vertical industries.

Hosting services are also planned to be included in all end-to-end solutions offered by Accenture and SAP, with a private or public cloud deployment option supported by global hosting and infrastructure providers. Related fees will fall under the single contract structure with Accenture to help simplify contract management for clients, compared to handling multiple suppliers and contracts.