Robert Talbott Launches Shop-in-Shop

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Robert Talbott Launches Shop-in-Shop

04/10/2014
Robert Talbott will introduce a new retail concept – branded shop-in-shop areas in several specialty retail stores – in major markets throughout the country.  Intended to provide consumers with the authentic Robert Talbott experience, the launch of the retail concept marks the first time Robert Talbott is establishing a comprehensive display of its full lifestyle collection in independent upscale retail stores. 

Robert Talbott's first shop-in-shop initiative will launch on April 24 in Carroll & Co., a premium menswear specialty store located in Beverly Hills.

"We are excited to launch our first branded retail experience for customers. This is an important milestone for us as we continue to grow our retail footprint and engage customers with our lifestyle brand,” said Bob Corliss, president and CEO of Robert Talbott, Inc.

"Through this initiative, we have an opportunity to provide the Robert Talbott brand experience to customers at stores across the country – an experience that was previously only limited to our branded stores," he added. "We are happy to launch the first shop-in-shop with Carroll & Company, and we look forward to working with several high-end retailers throughout the year to bring the Robert Talbott lifestyle directly to their customers.”

Each Robert Talbott shop-in-shop area is designed to include elements that reflect the brand's artistic and meticulous approach to its business and products.  The branded areas will feature large imagery of the Monterey Peninsula, hardwood flooring, and fixtures that offer consumers a sophisticated shopping experience. 
Adjustable and customizable for each store, the shop-in-shop area will give customers a more holistic view of the products and personal experience with the Robert Talbott brand.  The shop-in-shop in Carroll & Co. measures 20 feet by 15 feet to allow for the full display of Robert Talbott's collections.

Throughout 2014, Robert Talbott plans to launch the shop-in-shop concept in several high-end, independent retailers in major markets, including Chicago and San Francisco.  This comes on the heels of the launch of the brand's newly created website, www.roberttalbott.com, which reinforces its Monterey Peninsula lifestyle and provides visitors with a personal view of its meticulously made products.