REVOLVE Opens VIP Social Lounge to the Public to Launch Festival Capsule Collection

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REVOLVE Opens VIP Social Lounge to the Public to Launch Festival Capsule Collection

04/05/2017
REVOLVE, the online retailer serving fashion-savvy Millennial consumers, will be opening its newly re-vamped Los Angeles #REVOLVESocialClub to the public for a limited time surrounding the festival season kick-off in California. Traditionally, REVOLVE Social Club is an exclusive physical shopping experience for REVOLVE'S host of celebrity and influencer ambassadors and most devoted customers. The members-only workspace and social club located on Melrose Avenue will be open to the public for the first time ever, offering REVOLVE customers the opportunity to shop REVOLVE's exclusive Festival Capsule collection.

Inspired by the shift in retail trends and evolution of consumer habits since company's launch in 2003, REVOLVE has developed a versatile and ever-changing retail space to allow for the brand's fast-paced consumer demographic and purchase habits.

"The REVOLVE Social Club is a physical extension of our brand — social, fun, sexy, aspirational and forward-thinking and we are very excited to share it with the public for the first time. With this special format we are able to create unique experiences, introduce new product and celebrate the brands and customers who have shaped REVOLVE," says Michael Mente, CEO, REVOLVE.

"Festivals, music & entertainment are part of the REVOLVE DNA; our customer is a Millennial girl, she lives in the moment, she enjoys live music, she's active on social and she's in the know. It was a no-brainer to collaborate with our best selling brands to curate a collection, offered exclusively on REVOLVE, of festival savvy styles for our REVOLVE girl to enjoy," adds Raissa Gerona, chief brand officer, REVOLVE.

This year surrounding REVOLVE's biggest event and shopping season, the brand will debut the first Festival Style Pop Up at the Social Club. The pop up will be open from April 7 - April 9 from 11 a.m.-6 p.m. Those who are lucky enough to visit the retail space can expect to experience REVOLVE's signature VIP Social Club experiences including carefully curated style and beauty selections, activations and entertainment.

The REVOLVE Festival Pop Up will include:
  • Festival Capsule Collection: Limited time collection surrounding festival style essentials
  • Brands will include: Ahlem, Lovers & Friends, AGOLDE, Majorelle, Schutz, Colour Pop, Chiara Ferragni, OUAI and many more.
  • Exclusive Pop Up Shop Experiences: Social competition to win Revolve wardrobe/personal styling experience and mystery gift cards for first 50 shoppers to apply at checkout, swag bags & more. Visit @revolve on Instagram for more details.
  • Mini Makeovers: Featuring a variety of key activations for buzz worthy beauty  brands
  • Meet & Greets: REVOLVE has a network of some of the most influential beauty and fashion heavy hitters. Fans can meet their favorite influencers such as fashion and beauty vlogger Jenn Im.
Where:

REVOLVE Social Club
8070 Melrose Avenue
Los Angeles, CA, 90015

Stay Tuned
Revolve Social Club will soon be taking its Festival Pop-Up shop to the desert:

Be on the lookout for information regarding #REVOLVEFestival, a festival retreat featuring live performances, celebrity appearances and festival style galore.