Plus-Size Retailer FTF Debuts NYFW-Inspired Street Style Collection
It’s runway season, but the freshest styles are on the streets. Fashion To Figure (FTF) , a plus-size fashion retailer specializing in on-trend clothing, shoes and accessories, unveiled its Fall 2017 New York Fashion Week-inspired lookbook. Titled STREET STYLE NYC X FALL 2017, the lookbook highlights a collection of styling tips and trends that real New York women are wearing this season.
The collection ranges from lingerie-inspired dresses to distressed denim. Revealed through a week-long email campaign during New York Fashion Week, the campaign identifies 12 key looks that feature an assortment of the season’s most sought-after trends. Each look is representative of a bigger trend category that the company is backing this fall.
The “Rebel with a Cause” trend calls out sexy graphic tees, studded details and deconstructed denim, while “Boudoir Room” highlights lacy, strappy lingerie-inspired pieces you can wear outside the bedroom. “Drama Skirts” and “Statement Tops” both pack a punch with bold silhouettes and eye-catching details, while “Sexy-Sporty” reveals a feminine take on athletic-inspired fabrics. Also featured, the new Contour Collection Ponte Pant is slated to be a major wardrobe staple for the FTF customer this season. All styles are exclusively designed and manufactured by FTF.
“We’ve captured the energy of the fashion week runways and the street style that fashion followers wear between shows,” says Michael Kaplan, CEO of FTF. “We wanted to prove that confidence and self-expression is the most attractive accessory you can carry this season.”
Fashion To Figure plus size fashion in sizes 12 to 24 will be available to purchase online at FTF.COM and in Fashion To Figure stores beginning Sept. 8.