Outdoor and Sportswear Company Ternua Group Implements Lectra PLM for Efficient Global Teamwork

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Outdoor and Sportswear Company Ternua Group Implements Lectra PLM for Efficient Global Teamwork


Spanish outdoor clothing and sportswear group The Ternua Group has chosen Lectra Fashion PLM 4.0 to increase its geographical presence by improving global teamwork.

Founded in 1994, the Ternua Group promotes adventure through respect for nature, producing sustainable technical clothing for outdoor sports enthusiasts worldwide. The group’s commitment to the environment is shown through its R&D that focuses on developing its own fabric by using eco-friendly materials such as organic cotton and recycled down. The group’s portfolio includes three brands, Ternua, Astore and Lorpen, currently exporting to more than 50 countries, with operations in Europe, America and Asia, and continued growth into new markets planned. 

Ternua is implementing Lectra Fashion PLM 4.0 into its entire production process, which will allow the company to centralize and store information coming from its brands by digitalizing its supply chain. This will connect all teams involved in the design-to-production process, regardless of geographic location. Team members will also be able to communicate better with external suppliers, access accurate information and keep track of every collection’s development progress. That will allow the business to sped up its  entire production process and deliver its collections to its global markets on time. 

“We manage our design and product development processes in-house but outsource our production in Europe, north of Africa and Asia. For our business to expand globally, we need to go fully digital. By having a system that consolidates and standardizes data coming from all supply chain actors across the world, we can respond faster to consumer demand,” says Aitor Barinaga, COO, Ternua Group.