Those apparel retailers who are embracing digital transformation (DX) initiatives designed to address the customer experience, and embedding a culture of continual innovation into their operations, will be among the survivors, if not leaders, in their segment.
In Apparel’s 2nd annual Technology Outlook, reducing product costs stands out as the key business initiative for the second year in a row, with improving the e-commerce experience the top priority in terms of supporting growth in 2019.
In the most amazing combination of revolutionary and totally boring ever, we as consumers have evolved from shopping in stores, to ordering online and waiting, to ordering online and picking up from a locker, back at the store.
Apparel's survey of apparel retailers, brands and manufacturers reveals expectations for technology focus in the coming year, including an emphasis on BI and analytics for gleaning an even deeper understanding of the consumer.
When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.
It is during this time – when retailers are at the peak of holiday shopping hysteria – that the most valuable lessons will be learned, which will shape strategies, processes and technology investments in the year ahead.
Given its dynamic nature and need to combine personalized marketing with a more responsive supply chain, the apparel industry is uniquely suited to benefit from physical-digital solutions combining easy-to-use NFC technology with the flexibility of cloud-based digital marketing.
The shift to the modern warehouse isn't cheap, and cost pressures often lead companies to limit mobility or to leave mobile technology in place beyond its sell-by date. This will limit your ability to grow your business.
Digital, marketing, stores, supply chain, merchandising and IT all need to come together to imagine and build comprehensive, contextualized, voice-enabled customer experiences. There’s a first-mover advantage that’s available for the taking.