When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.
The shift to the modern warehouse isn't cheap, and cost pressures often lead companies to limit mobility or to leave mobile technology in place beyond its sell-by date. This will limit your ability to grow your business.
Apparel's survey of apparel retailers, brands and manufacturers reveals expectations for technology focus in the coming year, including an emphasis on BI and analytics for gleaning an even deeper understanding of the consumer.
Digital, marketing, stores, supply chain, merchandising and IT all need to come together to imagine and build comprehensive, contextualized, voice-enabled customer experiences. There’s a first-mover advantage that’s available for the taking.
Given its dynamic nature and need to combine personalized marketing with a more responsive supply chain, the apparel industry is uniquely suited to benefit from physical-digital solutions combining easy-to-use NFC technology with the flexibility of cloud-based digital marketing.