Macy's New CMO to Tackle Omnichannel Strategy

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Macy's New CMO to Tackle Omnichannel Strategy

Richard A. Lennox, an industry innovator with a track record of elevating consumer and retailing brands, has been named Macy's CMO, effective Sept. 15, 2016.

In this role, Lennox will have responsibility for Macy's omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity. He will report to Macy's, Inc. president Jeff Gennette and join the company's executive committee.

Lennox, 51, has served as senior vice president and CMO of Toys "R" Us since 2014, with responsibility for all components of marketing strategy for the company's portfolio of brands. This includes leading the development of brand strategy and optimizing the company's marketing and digital presence to drive sales growth and customer loyalty. Among his accomplishments, Lennox led the creation of the highly successful Toys "R" Us "awesome" brand position and marketing campaigns.

"Rich Lennox is a significant addition to the Macy's executive team and we look forward to his contributions as we position the iconic Macy's brand as even more compelling and relevant for our customers in a changing retail environment. He is a business leader and marketer who believes in the power of big ideas, the strength of teamwork and the ability to drive increased sales through innovation and customer loyalty," Gennette said. "We had an outstanding group of qualified candidates for this position and believe that Rich Lennox has the entire package of experiences, creativity, leadership skill and business acumen to lead the marketing and special events of our renowned brand."

For the five years prior to Toys "R" Us, Lennox was executive vice president/chief marketing and e-commerce officer at Zales Corporation, where he was instrumental in the development of the company's strategic business plan and marketing approach across channels. He was part of a team that turned around the company, leading to 14 consecutive quarters of positive comparable same-store sales growth until its acquisition in 2014 by Signet.

From 1992 to 2009, Lennox was a senior-level executive and strategist at J. Walter Thompson, where he led the De Beers Group, overseeing all operations for its U.S. marketing function, as well as new product and business development. Lennox served as JWT's executive vice president/U.S. marketing director for De Beers. In these roles, he led a cross-functional team that developed the "A Diamond is Forever" marketing campaign. In his tenure with JWT, Lennox also was an account leader for major brand clients, including Kellogg's, Nestle, Unilever and Warner Lambert.

Lennox holds a bachelor's degree from Reading University in Berkshire, England.

As Macy's CMO, Lennox succeeds Martine Reardon, who left the company in May 2016 after 32 years of service.