Lane Crawford Working With InterTrade for Product Catalogue Solutions

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Lane Crawford Working With InterTrade for Product Catalogue Solutions

02/09/2017
Hong Kong-based luxury retailer Lane Crawford and its sister company Pedder Group have chosen InterTrade as their exclusive product catalogue solution provider for enhanced supply chain collaboration with their trading partners.

ecCatalogue, InterTrade's product catalogue solution, will allow Lane Crawford to seamlessly manage in a single location, the otherwise time-consuming collection of detailed product information from all of its suppliers. Critical product data from suppliers includes GTIN/UPC codes, descriptions and dimensions, as well as rich content like product images.

Through InterTrade's ecCatalogue, Lane Crawford looks to unlock new efficiencies in its overall procurement and increase its speed to market. "Our product data synchronization solution plays an important role for fashion retailers like Lane Crawford," said Andreanne Simon, InterTrade's General Manager. "With fashion trends and consumer tastes changing so frequently, the need to reduce their go-to-market cycle is accentuated even more, while the publication of rich product descriptions has become critical for online sales."

"We are very pleased to be working with our brand partners and InterTrade on this new phase of data and supply chain management for Lane Crawford. The implementation of ecCatalogue will allow us to share information across all channels with increased accuracy and efficiency, translating to a better experience for both our vendors and customers," said Aamir Sakhia, vice president, commercial, Lane Crawford.