Isabel Marant Optimizes Collections Development With Centric PLM
Women's fashion label Isabel Marant has selected Centric Software’s Product Lifecycle Management (PLM) solution to optimize its famous “casual chic” collection development and management. Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.
Founded in the 1990s, Isabel Marant designs and sells high-end ready-to-wear women's wear. Known for fusing urban fashion with bohemian flourishes, the company is growing steadily via a network of owned stores, multi-brand boutiques and department store concessions in France and around the world. To support their continuous growth, the company undertook a thorough search for the right PLM partner.
“In order to obtain greater visibility into development, we need to streamline our processes in line with industry best practices and establish a collaborative platform for our growing teams. We also want to maintain our family-like company culture,” says Virginie Gomes, Isabel Marant’s collections manager. “We know the time has come for us to better harness our creativity and equip ourselves with tools that are better-suited to fashion, are more flexible and that will improve productivity.”
The company chose Centric PLM for its reliability, ease of use and proven innovation. “We want a solution that is unique, intuitive and totally cutting-edge,” adds Virginie Gomes. “Centric Software lives and breathes innovation and Centric PLM will allow us to centralize all our product data in one location, making it accessible to everyone working on either of our product lines: Etoile or Isabel Marant.”
“Centric’s out of the box solution means that our teams can immediately stop spending time on administration tasks and data entry, and instead will have more time for creativity and be able to focus more on our customers,” continues Gomes.
Centric Software’s industry expertise and enviable list of luxury and high-end customers were also criteria in Isabel Marant’s decision. “Centric has an outstanding reputation in our industry,” Gomes adds. “Their team understood our requirements immediately and we want to benefit from the best practices and experiences of the other large fashion houses to help us reach the next stage of our journey.”
“We are thrilled to partner with Isabel Marant, a benchmark for creativity and elegance in high-end ready-to-wear,” says Chris Groves, CEO of Centric Software. “Even as a young company, Isabel Marant has already established a strong identity and rich heritage and we look forward to supporting its growth through industry best practices and innovative solutions, now and in the future.”