Intelligent Tags: Enhancing Product Visibility and Retail Profitability

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White Paper

Intelligent Tags: Enhancing Product Visibility and Retail Profitability
01/15/2007

An Apparel White Paper sponsored by Avery Dennison Retail Information Services.  As every apparel and footwear retailer knows, establishing - and maintaining - product location accuracy in the store environment is an ongoing challenge. Today, several leading retailers are successfully using "intelligent tag" solutions, employing RFID technology to elegantly and effectively improve merchandising, in-stock positions, profit margins, and even the accuracy and efficiency of receiving. This white paper explores the ROI that intelligent tags offer, and includes results from Marks & Spencer's successful "intelligent labels" program; news of an RFID pilot being conducted by New Balance; and detailed information from sponsor Avery Dennison Retail Information Services on how retailers can successfully implement "intelligent tag" solutions that will fit their store environments and business needs.
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