Foot Locker Taps LightHaus for Customer Traffic, Sales Conversation Insights

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Foot Locker Taps LightHaus for Customer Traffic, Sales Conversation Insights

By Jessica Binns, Contributing Editor - 10/03/2012
Aiming to gain better insights into business operations, Foot Locker, Inc. has deployed the LightHaus Visual Customer Intelligence (VCI) solution to measure customer traffic and sales conversion rates at all of its Champs Sports stores in the U.S. and Canada, as well as its Foot Locker Canada stores. Recognizing the benefits of deploying Visual Customer Intelligence solutions throughout the chain, Foot Locker is adopting LightHaus VCI in stores in U.S., Canada, Europe, and Australia.

“At Foot Locker, we know that the key to becoming the leading global retailer of athletically inspired shoes and apparel is our sustained focus on our customers,” said Dick Johnson, chief operating officer of Foot Locker, Inc. “We are deploying LightHaus VCI across our banners because it gives us reliable customer traffic data that we can use in our drive to improve productivity. LightHaus goes beyond traffic measurement though, as it helps us understand how our customers engage with us in our stores. We’re looking forward to bringing more stores onto the LightHaus VCI system and using this new in-store data to fine tune our operations.”

Foot Locker is deploying the LightHaus VCI system to measure and evaluate customer traffic and shopping behavior in Foot Locker and Champs Sports stores around the world. By integrating LightHaus VCI traffic data with its workforce management application, the company can schedule its staff based on the sales opportunity—the number of customers in the store—to ensure it has the right employees in the right place at the right time.

In addition, Foot Locker can report daily conversion rates to help store managers improve sales productivity. It's also using the LightHaus VCI system to test the effectiveness of new store layouts, merchandising concepts, and marketing campaigns.