Customization & Personalization

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Customization & Personalization

A collection of news, articles and other featured content about Customization & Personalization.

Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these apparel and footwear retailers have come closest.

By linking behavioral, customer and product data at scale, the apparel company was able to boost conversions and drive revenue without sacrificing margins.

Because of the high cost of customer acquisition, there’s a good chance that a shopper will only become profitable after the second purchase, presenting loyalty as a major opportunity to seize.

The acquisition brings together Influenster’s engaged community of everyday consumers with Bazaarvoice’s software and network of more than 6,000 global brand and retailer websites.

Retailers using a personalized content-driven approach are more likely to create bonds between with their customers.

Your journey to cross-channel effectiveness and customer-experience mastery begins with six interconnected steps. By taking these steps thoughtfully and actively, you can position your apparel company to compete more effectively in our now thoroughly connected retail world.

If you’ve been watching the apparel industry for a long time, there are things you’ve likely come to realize about it. One of them? The inexorable march of time does not care about your apparel business model.

Physical stores and online shopping have been tiptoeing around each other for years, but continued integration of technology is acting like an enzyme in the shopping mix, forever changing both entities to create a third and far more exciting experience for consumers and companies alike.

With unified enterprise systems for greater inventory visibility, algorithms designed to gain deeper product and customer insights, 3D for faster and more efficient design and development, and much much more, this year’s Innovators are addressing and fulfilling consumer demand.

This special issue is a guide to suppliers of software and related IT solutions to the apparel marketplace, including vendor contact information, operating system requirements and a round-up of functions and services.

Walmart, Amazon, JD.com and Alibaba.com are among retailers optimizing core business while innovating new ones. You should too.

In case you missed these in 2018, it's not to late to catch the top 10 stories of last year.

In the most amazing combination of revolutionary and totally boring ever, we as consumers have evolved from shopping in stores, to ordering online and waiting, to ordering online and picking up from a locker, back at the store.

Personalized, unique customer experiences must be tethered to a reliable and comprehensive source of data behind the scenes.

When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.

This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.

Mobility and cross-channel solutions are still high on the list of investment for retailers and brands.

Personalization offers an appealing, cost-effective way for consumers to form an emotional connection to a particular product or brand, and builds more loyalty to retailers.

Despite the efforts of some major American big-box chains, most retailers continually overlook the opportunity to serve U.S. Hispanic consumers in authentic and resonant ways — especially during the holiday season.

The profile system is based on specific body types that have been created through extensive and “high touch” development processes that involve actually trying various garments on varying body types.

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