Customer Centricity 2.0: Taking Customer Engagement to the Next Level

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Customer Centricity 2.0: Taking Customer Engagement to the Next Level
09/06/2012

Today's leading apparel retailers are changing their focus from improving what customers will encounter within the store to how consumers can engage the brand and the enterprise as a whole, in turn enhancing the entire shopping experience and fostering richer long-term retailer-customer relationships.
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