Cross-channel: New Business Models for the Device-Enabled Shopping Journey

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Cross-channel: New Business Models for the Device-Enabled Shopping Journey
04/13/2018

The convergence of new tech ― smarter and smarter smartphones, of course, but also AI, voice interaction and possibly soon, drones — with new social behaviors and habits is changing the face of consumer marketplaces, but retailers of all stripes can continue to prosper. Today, e-commerce still represents less than 15 percent of global B2C commerce. The key to developing a healthy omnichannel business comes from identifying a few competitive advantages in the physical in-store environment that can provide the same sort of seamless types of interactions experienced online. 

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