Cole Haan Unveils New Store Concept in Dallas

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Cole Haan Unveils New Store Concept in Dallas

Cole Haan's new Dallas NorthPark Center retail store marks the first of the North American new stores to feature a design concept inspired by a residential layout that showcases the brand's new innovation product.

"We are not only excited about the opening of our new NorthPark location, but also to introduce this new design concept to our retail stores in North America, which we have seen much success with overseas," said Michael Prince, Cole Haan's president and COO. "With NorthPark being the first to feature the new layout, we are confident it will prove successful for this location and future stores to come as we roll out many new doors globally over the next year."

Each room in the new NorthPark store will be dedicated to specific Cole Haan innovation product starting with Grand in the front, Casual in the center and Dress in the back of the store, highlighting each category in a unique way. "This is a new, innovative design concept for our brand. It will showcase the vast portfolio of our seasonal product offerings in a more impactful way for our consumers," said David Maddocks, Cole Haan's CMO and general manager of business development.

Approximately 3,000 square feet, Cole Haan's new NorthPark location will explore the residential concept of a home by highlighting the full expression of merchandise, including footwear, apparel, handbags and accessories. The neutral color palette incorporates a blend of traditional and modern design aesthetic with use of a large scale marble mosaic pattern in the front foyer. Custom lighting and flexible millwork will not only highlight all product categories, but also create distinct product presentations for our female and male consumers.

Coinciding with the opening of the store, Cole Haan NorthPark hosted a public event for consumers on Sat., June 11., featuring small bites and a live music set by DJ Derek Lynn.