For Bonobos, Real-time Insights Improve Product Offerings

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For Bonobos, Real-time Insights Improve Product Offerings

12/04/2012
Qualtrics, a provider of enterprise data collection and survey software, is working with Bonobos, the largest clothing brand launched on the internet in the United States. Bonobos successfully uses the Qualtrics Research Suite platform to execute customer surveys, gathering valuable consumer intelligence to improve and expand its product lines and better serve their customers.

Launched exclusively online in 2007 with a collection of pants, Bonobos now offers a full menswear line known for exceptional fit. By proactively capturing the voice of the customer, Bonobos equips its designers and merchandisers with the insight needed to improve and adapt their offerings, including expanding its product line. Recently, the company used detailed customer feedback to design a slimmer-cut dress shirt and edit its sweater and denim offerings.

"Learning about our customers helps us serve them better. Since the start, we've built our business on customer input in order to design better-fitting clothes and a better shopping experience," said Craig Elbert, vice president of marketing at Bonobos. "By leveraging Qualtrics as our do-it-yourself research platform, we're able to effortlessly create intuitive surveys, targeting specific markets while working within a lean start-up budget."

According to a recent Forrester Consulting report, 63 percent of companies believe that listening to customers has helped them see positive results in brand awareness. The Qualtrics Research Suite, which combines sophisticated features such as conjoint analysis, branching logic and advanced customization, with an intuitive, easy-to use interface, enables Bonobos to easily and cost-effectively collect, analyze and act on vital business data.