Belk Chooses Oracle to Transform Business Operations

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Belk Chooses Oracle to Transform Business Operations

06/28/2011
Belk, the nation’s largest privately owned mainline department store, has selected Oracle Retail Merchandising System to transform its business operations and enable a “seamless, non-channel view” of the brand whether shopping in stores or online.

“We are enabling next generation best practices that will center on optimizing the customer experience at both the store and ecommerce level,” says Mike Laurenti, CIO and EVP, Belk. “Oracle Retail shares this vision, which is why we selected them as a partner in this journey."

The implementation of Oracle Retail is part of a larger company-wide initiative in which Belk is revamping or replacing core processes and operations supporting its e-commerce site and 304 stores in 16 Southern states.

Belk expects to use the Oracle Retail applications to develop next generation practices across its core merchandising operations, creating a foundation that will allow the business to better sense and respond to customer demand through improvements in allocation and replenishment.

The IT transformation coincides with a major rebranding campaign and establishes a technology foundation that will enable the retailer to optimize performance and embrace new business opportunities.

Belk selected Oracle based on long-term partnership potential and experience in the retail sector.

“Belk is creating an experience platform,” says Mike Webster, general manager, Oracle Retail. “By using Oracle to optimize operations and deliver actionable insight, Belk is engineering its business to deliver a unified customer experience.”