Bazaarvoice Acquires Influenster
Bazaarvoice Inc., provider of product reviews and user-generated content (UGC) solutions, today announced it has acquired Influenster, a product discovery and reviews platform with nearly six million community members worldwide. The acquisition brings together Influenster’s engaged community of everyday consumers with Bazaarvoice’s software and network of more than 6,000 global brand and retailer websites. Through the combined solutions of Bazaarvoice and Influenster, brands will have a single partner to help them build relationships with new and existing customers, create a comprehensive product reviews and UGC strategy, and power word-of-mouth marketing at scale.
With consumers relying on honest recommendations from peers and other shoppers when discovering and buying products, brands and retailers that facilitate this peer-to-peer conversation by generating and showcasing UGC boost online and offline sales and foster brand loyalty.
Bazaarvoice's recent Shopper Experience Index found that best-in-class companies who make UGC available to shoppers drove an average 137 percent conversion increase and a 157 percent lift in revenue-per-visitor. Through its platform, Influenster has created a product-obsessed community whose members have written more than 38 million product reviews and who continue to create more than 50,000 pieces of content every day — including photos, videos, and Q&A.