You’ve Got Mail: D&D Engages Customers With Digital Marketing
D&D Texas Outfitters outfits your Texas lifestyle — whether or not you happen to live in Texas. Founded in 1972, D&D has been locally owned and family operated for more than four decades. It began as a retailer of farm and ranch supplies, including saddle and tack. Its store in Seguin, Texas, draws customers from all over central and southern Texas and northern Mexico.
During the past decade, under the leadership of the Ferrell family, D&D greatly expanded the farm and ranch supply business, adding animal feed and other materials. It also expanded out of that niche to add a farm trailer division as well as a division that sells apparel and accessories with a Texas flavor. A second store specializing in apparel opened in New Braunfels, Texas, and the e-commerce side of the business grew rapidly as well. Despite the wide variety of products, there is a strong crossover among all segments, due to the “Texas lifestyle” theme.