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Last month as I was scrolling through my Twitter feed, I alit on a tweet that made me stop in my tracks: a photo of the most delicious-looking ice cream sundae I have ever seen.

IoT will drastically change the way companies do business in the coming years, offering highly personalized and optimized shopping experiences that go well beyond omnichannel.

Social media, the internet and 3D imaging technology  are among the forces that are helping to rapidly change the historically underserved —but swiftly growing — plus-size fashion marketplace.

Featuring stalwarts such as Barneys New York to startups such as Combatant Gentleman, the Decoded Fashion summit in New York City fostered lively discussions around social media missteps, digital engagement strategies, succeeding in a competitive e-tail marketplace and what the fashion and tech ind

Led by “jogger” pants, men’s wear brands mine the new athleisure trend.

Two separate brands coming together can offer something totally unique to engage and entertain today’s fickle consumer — while boosting the bottom lines of both brands.

In developing its e-commerce strategy, the retailer is trying to hit the sweet spot when it comes to engaging the consumer via both online and brick-and-mortar channels.

Even though people can’t seem to pull themselves away from their smartphones, building strong brand engagement via social media requires a thoughtful strategy. 

U.S. consumers spend 7.4 hours staring at screens — daily. Hoping to reach consumers without a social media strategy is like hoping to win the lottery without buying a ticket.

In an increasingly competitive digital landscape, apparel and accessory brands are looking for ways to make their mark and influence potential consumers. But instead of traditional partnerships with celebrities or public figures, some brands are turning to bloggers to make an impact.

From one bargain store serving the town of Monroe, N.C., Belk, with $3.7 billion in sales, has grown to become the nation's largest privately held department store, with stores in 16 states and digital shoppers nationwide.

Did you know the average documented online shopping cart abandonment rate is 68.63%?

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