Vanity's shopkick Partnership Rewards Shoppers for Simply Entering the Store

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Vanity's shopkick Partnership Rewards Shoppers for Simply Entering the Store

11/11/2015
Shopkick is partnering with specialty fashion retailer Vanity to reinvent the shopping experience for consumers this holiday season and beyond. Throughout all 150 Vanity stores across the country, Vanity's fashion-conscious customers can now earn "kicks" just for walking in or making purchases at Vanity stores.

"We are constantly listening to and learning from our customers, and the feedback we heard loud and clear is that they can't get enough of the shopping experience that shopkick delivers," said Mary Miller, CMO of Vanity. "Shopkick is the perfect way to complement the specialty experience we create in our stores by rewarding our customers for doing what they already do: shopping and buying the Vanity products that they love."

With this partnership, shopkick will install two shopBeacon devices in every Vanity store – one at the front door to reward customers for the simple act of coming into the store, and another at the dressing rooms, to share unique messages with shoppers. In the coming months, customers will also be able to earn kicks for simply visiting the dressing room. Vanity's affordable apparel and accessories are targeted to fashion-conscious young females, who are eager to receive more information on deals, kicks for purchases, fashion trends found at Vanity stores and more, all of which is possible through shopkick's technology.

"Vanity is already planning for the store experience of the future and aims to make shopping at Vanity a personal and specialized experience," said shopkick CEO Cyriac Roeding. "Using beacon technology and our popular consumer app, shopkick can help Vanity achieve this goal, and we are excited to partner with them to help evolve the Vanity shopping experience. It will be an exciting journey for all."

Shopkick's partnership with Vanity is the latest addition to a large roster of retailers such as American Eagle Outfitters, Best Buy, JCPenney, Macy's, The Sports Authority, and more. More than 300 brands have also partnered with shopkick, including Procter & Gamble, Unilever, Kraft and Pepsi.