It is important that brands take all of the precautionary measures to ensure that other companies are not profiting from their work, and while registering a trademark is the first step, it is unfortunately not enough.
As we approach the Passover season, a time associated with remembering and escaping past constraints, we are entertaining the very real prospect the United States and China could conclude a trade agreement to end the “hot” trade war that has been raging for the past year.
Whether or not tariffs will be effective in addressing the long-term policies of foreign governments is anybody’s guess. In the meantime, they are likely to affect your current supply chains. How should you respond? What is your tariff strategy?
With some tariffs on apparel and footwear products already proposed, and more possible, the nearly $17 billion tariff burden our industry already pays to the U.S. Treasury could multiply fast. Here's what you can do.
If you’d been asleep since Election Day and woken up now, you might think Trump’s presidency was actually quite conventional. Here’s an inside look at the White House, and what you should really be paying attention to.
Now more than ever, retailers and manufacturers need to take active steps to take stock of their intellectual property and determine what steps they need to take to protect that property from misuse while reducing their own risk of infringement.
The Supreme Court’s 2017 decision in Star Athletica, LLC v. Varsity Brands Inc. was not just a W-I-N for Varsity Brands — a leading manufacturer of cheerleading uniforms — but also for the entire fashion industry as well. Despite the establishment of copyright rights in the U.S.
The safest way to capitalize on the popularity of events such as Coachella and SXSW is through official sponsorship, but if that's not in this year's marketing budget, how can brands engage with the participants and social media followers of these festivals without infringing on the trademar
The Trump administration’s proposed tariffs on $50 billion of Chinese imports, coupled with retaliation promised by China, would reduce U.S. gross domestic product by nearly $3 billion and destroy 134,000 American jobs.