Survey Says Parents and Teens Dread Back-to-School Clothes Shopping

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Survey Says Parents and Teens Dread Back-to-School Clothes Shopping

08/09/2016
Parents and teens may not agree on much, but they agree that clothes shopping together is an unhappy chore. According to a new survey conducted on behalf of Ebates, a pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, both parents and teens anticipate that they will feel the most tension when shopping for clothing together this back to school season.

The national survey, conducted online by Propeller Insights on behalf of Ebates in June 2016, was fielded among 1,024 adults and 501 teens. In terms of general back to school shopping stress, for parents, it's money; for teens, it's not being able to find the stuff they want:

What adults dread most about back to school shopping   Percent who said this   What teens dread most about back to school shopping   Percent who said this
1. Not being able to afford everything   46%    1. Not being able to find what I need   60%
2. Not being able to find what I need   45%    2. Not agreeing with my parent   43%
3. Waiting in line   44%   3. Not being able to afford everything   43%

"For the third year in a row, our annual back to school survey shows that being frugal is a top concern for parents," said Kevin H. Johnson, CEO of Ebates Inc. "At Ebates, we want to minimize the stress of back to school shopping, making the experience as easy and affordable as possible. Back to school shoppers can use Ebates.com to find the best deals on all the hot items on their shopping list in time for the first day of school while earning cash back in the process."

Both parents and teens anticipate the most tension when shopping for stylish name-brand clothing (52 percent), off-brand clothing essentials (20 percent) and technology (16 percent) this back to school season.

This tension around clothes shopping may be due to the fact that a full half of teens (50 percent) admitted to feeling embarrassed by a clothing-related purchase their parents made last year.

Most embarrassing thing your parents bought last year for back to school:

Dorky clothes, gym clothes or shoes – 50 percent
An old cell phone – 20 percent
New glasses – 11 percent
A rolling backpack – 9 percent
Cooler lunchbox – 7 percent
Communication is key

While navigating the careful negotiations of back to school shopping, there are a few sayings that parents and teen are not looking forward to hearing.

Parents are dreading these classics:

"I have to have it—literally everyone has one." – 49 percent
"I promise I won't ask for anything else." – 45 percent
"My teacher told me we need one." – 42 percent
Teens, meanwhile, are getting eye rolls ready for these:

"We can't afford that one. Let's get this one instead." – 50 percent
"Don't you already have one of those?" – 44 percent
"You don't have an unlimited budget. Spend it wisely." – 24 percent
Taking the edge off of the stress

The survey also asked parents how they planned to ease the stress of back to school shopping. Half of parents (50 percent) say they will skip the chaos of the mall and shop online, and another 30 percent will indulge in some retail therapy:

How will you make back to school shopping less stressful?   Percent of Americans who said this
1. Shop online   50%
2. Buy some clothes or accessories for myself   30%
3. Plan a weekend getaway without the kids   18%
4. Plan a date night with my partner   18%
5. Take a long, hot bath   15%

 
From now until August 31, back to school shoppers can receive up to double cash back on select retailers via Ebates. For more details on specific retailers participating in the special offer, visit Ebates.com. Shoppers can also download the free Ebates.com app at Google Play and the AppStore.