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Social Media & Marketing

A collection of news, articles and other featured content about Social Media & Marketing.

Finding the right mix of technology and talent and creating a seamless experience across the shopping journey is the key to customer loyalty and satisfaction.

Get ready for IoT, driverless vehicles, drone deliveries, 3D printing and new social media strategies.

Technological trends ranging from social media evolution to value-chain integration are continuing to ripple through the Los Angeles fashion scene.

When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.

These two brands are leading in social sentiment. What's their secret?

In this exclusive Apparel Magazine report, you’ll find inspiring profiles of tomorrow’s young leaders evolving our industry for the future.

The Top Millennials (and one Gen Zer): the headlines might have you believe they’re all entitled, lazy, [insert negative adjective here] but as you’ll see from this collection of outstanding young professionals, the under-30 crowd has the entrepreneurial spirit in spades.

Retailers aren’t stupid; personalization is just really hard.

Innovators

From sustainability and artificial intelligence to automating workflows, doubling down on fit technology and perfecting patterns, this year’s innovative cohort shows that there’s no wrong way to move your business forward and rise above the competition - even as the stakes get higher every day.

One of the most successful and efficient ways to provide a rich shopping experience at every stage is through the merging of email marketing and rich landing page content.

ScreenShop features patent-pending technology that instantly scans screenshots taken from any app or website on your phone, converting them to similar, shoppable items at a variety of price points.

The platform connects brands and influencers with consumers by enabling popular social media influencers and bloggers to easily curate, promote and sell branded products from their own dedicated digital storefronts.

The No. 1 denim brand is bringing its heritage to modern-day lifestyles with technology, music, innovation and new partnerships and collaborations.

Consumers today are inundated with more marketing messages than ever before, so it’s crucial to create a meaningful connection with them. You’ll want to steer clear of these five things.

With Amazon continuing to expand its footprint and the rise of new technologies such as AI and VR, there are several important questions looming over the e-commerce landscape at the end of 2017 – and a wide array of opportunities available to marketers in the years to come.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

Half of customers say they’d keep shopping with a brand after a creepy experience, but, crucially, 22 percent report they will leave for other brands.

Apparel and textile companies can dramatically and legally reduce landed costs for their exports in multi-tiered import transactions via the First Sale Rule.

Discover how data forms the bedrock of every good loyalty program.

TechStyle CEO Adam Goldenberg, a keynote speaker at Shop.org, has a very specific vision about where fashion retail is heading.

Shockingly, 83 percent of retailers do not send mobile-optimized emails at all.

The number of retailers that don't send mobile-optimized emails may surprise you.

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