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Social Media & Marketing

A collection of news, articles and other featured content about Social Media & Marketing.

By linking behavioral, customer and product data at scale, the apparel company was able to boost conversions and drive revenue without sacrificing margins.

The acquisition brings together Influenster’s engaged community of everyday consumers with Bazaarvoice’s software and network of more than 6,000 global brand and retailer websites.

Retailers using a personalized content-driven approach are more likely to create bonds between with their customers.

This year’s group of 26 Apparel Innovator Award winners is pushing the barriers when it comes to satisfying consumer demand. Read on to learn about a wide range of innovations ranging from unique product offerings to smart uses of technology.

For sustainable growth in an industry on the cusp of disruption, apparel brands must pursue all four online selling avenues: online retailers, marketplaces, social media platforms, and direct to consumer (DTC).

Finding the right mix of technology and talent and creating a seamless experience across the shopping journey is the key to customer loyalty and satisfaction.

In this exclusive Apparel Magazine report, you’ll find inspiring profiles of tomorrow’s young leaders evolving our industry for the future.

The Top Millennials (and one Gen Zer): the headlines might have you believe they’re all entitled, lazy, [insert negative adjective here] but as you’ll see from this collection of outstanding young professionals, the under-30 crowd has the entrepreneurial spirit in spades.

Innovators

From sustainability and artificial intelligence to automating workflows, doubling down on fit technology and perfecting patterns, this year’s innovative cohort shows that there’s no wrong way to move your business forward and rise above the competition - even as the stakes get higher every day.

When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.

These two brands are leading in social sentiment. What's their secret?

ScreenShop features patent-pending technology that instantly scans screenshots taken from any app or website on your phone, converting them to similar, shoppable items at a variety of price points.

Get ready for IoT, driverless vehicles, drone deliveries, 3D printing and new social media strategies.

Apparel and textile companies can dramatically and legally reduce landed costs for their exports in multi-tiered import transactions via the First Sale Rule.

Retailers aren’t stupid; personalization is just really hard.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

Discover how data forms the bedrock of every good loyalty program.

With Amazon continuing to expand its footprint and the rise of new technologies such as AI and VR, there are several important questions looming over the e-commerce landscape at the end of 2017 – and a wide array of opportunities available to marketers in the years to come.

The No. 1 denim brand is bringing its heritage to modern-day lifestyles with technology, music, innovation and new partnerships and collaborations.

TechStyle CEO Adam Goldenberg, a keynote speaker at Shop.org, has a very specific vision about where fashion retail is heading.

Shockingly, 83 percent of retailers do not send mobile-optimized emails at all.

The number of retailers that don't send mobile-optimized emails may surprise you.

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