The end game now is personalization — an outcome that's constantly evolving as innovative companies find new ways to create meaningful experiences for each individual that fuse the online and offline worlds and strike the optimal balance between transaction and emotion.
Ready, Get Set, Holidays! We looked at trends from the 2017 holiday season to help you prepare for this year’s and to reacquaint ourselves with consumer preferences when it comes to the entire shopping journey.
The Top Millennials (and one Gen Zer): the headlines might have you believe they’re all entitled, lazy, [insert negative adjective here] but as you’ll see from this collection of outstanding young professionals, the under-30 crowd has the entrepreneurial spirit in spades.
From sustainability and artificial intelligence to automating workflows, doubling down on fit technology and perfecting patterns, this year’s innovative cohort shows that there’s no wrong way to move your business forward and rise above the competition - even as the stakes get higher every day.
When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.
With Amazon continuing to expand its footprint and the rise of new technologies such as AI and VR, there are several important questions looming over the e-commerce landscape at the end of 2017 – and a wide array of opportunities available to marketers in the years to come.