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Social Media & Marketing

A collection of news, articles and other featured content about Social Media & Marketing.

Retailers using a personalized content-driven approach are more likely to create bonds between with their customers.

This year’s group of 26 Apparel Innovator Award winners is pushing the barriers when it comes to satisfying consumer demand. Read on to learn about a wide range of innovations ranging from unique product offerings to smart uses of technology.

For sustainable growth in an industry on the cusp of disruption, apparel brands must pursue all four online selling avenues: online retailers, marketplaces, social media platforms, and direct to consumer (DTC).

Finding the right mix of technology and talent and creating a seamless experience across the shopping journey is the key to customer loyalty and satisfaction.

In this exclusive Apparel Magazine report, you’ll find inspiring profiles of tomorrow’s young leaders evolving our industry for the future.

The Top Millennials (and one Gen Zer): the headlines might have you believe they’re all entitled, lazy, [insert negative adjective here] but as you’ll see from this collection of outstanding young professionals, the under-30 crowd has the entrepreneurial spirit in spades.

Innovators

From sustainability and artificial intelligence to automating workflows, doubling down on fit technology and perfecting patterns, this year’s innovative cohort shows that there’s no wrong way to move your business forward and rise above the competition - even as the stakes get higher every day.

When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.

These two brands are leading in social sentiment. What's their secret?

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