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Social Media & Marketing

A collection of news, articles and other featured content about Social Media & Marketing.

Technological trends ranging from social media evolution to value-chain integration are continuing to ripple through the Los Angeles fashion scene.

When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.

These two brands are leading in social sentiment. What's their secret?

Retailers aren’t stupid; personalization is just really hard.

In this exclusive Apparel Magazine report, you’ll find inspiring profiles of tomorrow’s young leaders evolving our industry for the future.

The Top Millennials (and one Gen Zer): the headlines might have you believe they’re all entitled, lazy, [insert negative adjective here] but as you’ll see from this collection of outstanding young professionals, the under-30 crowd has the entrepreneurial spirit in spades.

One of the most successful and efficient ways to provide a rich shopping experience at every stage is through the merging of email marketing and rich landing page content.

Innovators

From sustainability and artificial intelligence to automating workflows, doubling down on fit technology and perfecting patterns, this year’s innovative cohort shows that there’s no wrong way to move your business forward and rise above the competition - even as the stakes get higher every day.

The No. 1 denim brand is bringing its heritage to modern-day lifestyles with technology, music, innovation and new partnerships and collaborations.

The platform connects brands and influencers with consumers by enabling popular social media influencers and bloggers to easily curate, promote and sell branded products from their own dedicated digital storefronts.

With Amazon continuing to expand its footprint and the rise of new technologies such as AI and VR, there are several important questions looming over the e-commerce landscape at the end of 2017 – and a wide array of opportunities available to marketers in the years to come.

Consumers today are inundated with more marketing messages than ever before, so it’s crucial to create a meaningful connection with them. You’ll want to steer clear of these five things.

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