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Social Media & Marketing

A collection of news, articles and other featured content about Social Media & Marketing.

By linking behavioral, customer and product data at scale, the apparel company was able to boost conversions and drive revenue without sacrificing margins.

The acquisition brings together Influenster’s engaged community of everyday consumers with Bazaarvoice’s software and network of more than 6,000 global brand and retailer websites.

Retailers using a personalized content-driven approach are more likely to create bonds between with their customers.

This year’s group of 26 Apparel Innovator Award winners is pushing the barriers when it comes to satisfying consumer demand. Read on to learn about a wide range of innovations ranging from unique product offerings to smart uses of technology.

For sustainable growth in an industry on the cusp of disruption, apparel brands must pursue all four online selling avenues: online retailers, marketplaces, social media platforms, and direct to consumer (DTC).

Finding the right mix of technology and talent and creating a seamless experience across the shopping journey is the key to customer loyalty and satisfaction.

In this exclusive Apparel Magazine report, you’ll find inspiring profiles of tomorrow’s young leaders evolving our industry for the future.

The Top Millennials (and one Gen Zer): the headlines might have you believe they’re all entitled, lazy, [insert negative adjective here] but as you’ll see from this collection of outstanding young professionals, the under-30 crowd has the entrepreneurial spirit in spades.

Innovators

From sustainability and artificial intelligence to automating workflows, doubling down on fit technology and perfecting patterns, this year’s innovative cohort shows that there’s no wrong way to move your business forward and rise above the competition - even as the stakes get higher every day.

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