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Social Media & Marketing

A collection of news, articles and other featured content about Social Media & Marketing.

When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.

These two brands are leading in social sentiment. What's their secret?

Retailers aren’t stupid; personalization is just really hard.

One of the most successful and efficient ways to provide a rich shopping experience at every stage is through the merging of email marketing and rich landing page content.

The platform connects brands and influencers with consumers by enabling popular social media influencers and bloggers to easily curate, promote and sell branded products from their own dedicated digital storefronts.

Consumers today are inundated with more marketing messages than ever before, so it’s crucial to create a meaningful connection with them. You’ll want to steer clear of these five things.

In this exclusive Apparel Magazine report, you’ll find inspiring profiles of tomorrow’s young leaders evolving our industry for the future.

The Top Millennials (and one Gen Zer): the headlines might have you believe they’re all entitled, lazy, [insert negative adjective here] but as you’ll see from this collection of outstanding young professionals, the under-30 crowd has the entrepreneurial spirit in spades.

Half of customers say they’d keep shopping with a brand after a creepy experience, but, crucially, 22 percent report they will leave for other brands.

The No. 1 denim brand is bringing its heritage to modern-day lifestyles with technology, music, innovation and new partnerships and collaborations.

With Amazon continuing to expand its footprint and the rise of new technologies such as AI and VR, there are several important questions looming over the e-commerce landscape at the end of 2017 – and a wide array of opportunities available to marketers in the years to come.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

In a new report, market intelligence firm IDC unveiled 10 predictions it expects to see in the near term.

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