Ron Jon Surf Shop Makes Waves With Aptos Commerce, Order Management

Press enter to search
Close search
Open Menu

Ron Jon Surf Shop Makes Waves With Aptos Commerce, Order Management

06/14/2016
Ron Jon Surf Shop has selected Aptos Digital Commerce with integrated Aptos Enterprise Order Management to power its new e-commerce site. The new site will combine content and commerce to bring an inspiring digital brand experience to surf and beach lovers worldwide.

Headquartered in Cocoa Beach, Fla., the retailer operates 13 stores in the U.S. and is growing with recent store openings in Orlando and the Alabama Gulf Coast. In conjunction with the expansion of its physical locations, the company is investing in Aptos technology to grow its e-commerce business to support an improved and more personalized online customer experience.

As a recognized worldwide icon for the surf and beach lifestyle, the company's flagship 52,000-square-foot Cocoa Beach, Fla. store is the world's largest surf shop and is open 24-hours-a-day, 365-days-a-year. Along with surfboards, skateboards and home dÉcor, the company sells its own line of apparel as well as merchandise from surf culture and lifestyle brands such as Billabong and Hurley. Ron Jon also has licensed stores in several airports and abroad in Cozumel, Mexico and Turks & Caicos.

In addition to leveraging Aptos' Digital Commerce and Enterprise Order Management solutions, the retailer will rely on Aptos to fully design the new website, revamping its entire e-commerce presence in a streamlined 180-day implementation.

Aptos Digital Commerce empowers organizations to engage with customers consistently no matter how they choose to interact and instantly customize each customer's experience to reflect his or her preferences and purchase history. Through user-friendly content management, centrally managed product information management, easily created promotions, seamless order management and in-depth reporting and analytics, Aptos Digital Commerce supports unique experiences that drive sales and loyalty.

Ron Jon will also leverage the integrated functionality of Aptos Enterprise Order Management to support singular commerce on an integrated platform to manage orders across multiple channels and support consumer expectations for order delivery options and speed. Aptos Enterprise Order Management supports a single view of the customer, inventory and the order to profitably manage all commerce orders throughout their lifecycle, from initiation to fulfillment and back (RMAs).

The new site will feature responsive design to support optimal viewing and navigation across a wide range of devices (from desktop computer monitors to mobile phones). As well, the platform will enable Ron Jon to showcase rich content to convey the look and feel of its surf lifestyle brand while attracting new visitors, and helping improve site conversion. The Aptos Digital Commerce SaaS-based platform will deliver quarterly upgrades, providing new features and functional enhancements to empower Ron Jon to keep up with consumer trends while easily scaling its online business.

"Aptos' proven technology blend of fully integrated e-commerce, order management, content management and Product Information Management will enable Ron Jon to achieve efficiencies in managing our online business, while supporting inspired digital experiences to help grow our Ron Jon customer base worldwide," said Gillian Fannin, general manager of online for Ron Jon Surf Shop.

With more than 122,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate upwards of $523 billion in annual revenues through singular commerce and seamless experiences.