Rebecca Minkoff Adds Payment Option for Chinese Shoppers
Just in time for New York Fashion Week, Rebecca Minkoff is partnering with Alipay, a global third-party payment platform. The new partnership enables Chinese shoppers to use their Alipay Mobile Wallet to make purchases at any Rebecca Minkoff store in the U.S. as well as at home when shopping online.
The partnership was launched ahead of Rebecca Minkoff’s Fashion Week show in New York, taking place Sept. 9, and the payment service is now available at all Rebecca Minkoff stores in the U.S. including New York, Chicago, San Francisco and Los Angeles. Alipay is China's leading online payment provider and the primary means of online and mobile payment for Chinese consumers.
“Chinese consumers have become accustomed to our digital lifestyle app and they love to shop for their favorite brands they can’t find at home, and Rebecca Minkoff is one of those brands,” said Souheil Badran, president, Alipay North America. “By accepting Alipay, Rebecca Minkoff is able to target the right shopper through our Discover platform to ensure that the Chinese consumers can enjoy the best experience in-store or online without any language or payments barriers.”
With more than 520 million active users, Alipay is the world’s largest online and mobile payment platform. As the number of Chinese consumers visiting North America is predicted to grow to 4 million this year, the partnership makes it easy for Chinese travelers shopping abroad to use their Alipay Mobile Wallet during the checkout process, prompting them in Chinese to approve the transaction in either U.S. dollars or Chinese yuan.
“Chinese travelers represent an important and growing audience for Rebecca Minkoff,” said Uri Minkoff, CEO and Co-Founder. “By offering Alipay, we are ensuring that Chinese shoppers visiting any of our U.S. stores or our website are met with an exceptional experience which includes the easiest and most familiar payment method for them. We are excited to be able to offer Alipay.”