QVC Strengthens Digital Commerce Team

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QVC Strengthens Digital Commerce Team

08/26/2013
QVC promoted Alex Miller to the position of senior vice president, digital commerce. Miller, who will continue to report to Mary Campbell, senior vice president multichannel platforms, will now be responsible for the customer experience across QVC's web, mobile, tablet and social platforms. 

"As a world leading multimedia retailer, QVC delivers a shopping experience that is perfectly aligned with the megatrends that are reshaping the retail industry today," said Campbell. "Alex's deep understanding of customer behavior and his analytical skills enable us to optimize the QVC shopping experience across our highly-tailored mobile, tablet and interactive TV platforms and strengthen our multichannel offering."

In his new role, Miller is responsible for developing the customer experience strategy across all QVC digital platforms. This includes accountability for e-commerce sales, digital experience and operations, and QVC's social shopping business. QVC's e-commerce business has grown steadily year over year, currently accounting for 42 percent of U.S. revenue in the second quarter 2013.

Since joining QVC in 2001, Miller has held positions of increasing responsibility within QVC's internet sales, off-air and on-air programming, and eMarketing groups. He has championed numerous multichannel initiatives to create a more engaging shopping experience for the QVC customer and led the development and implementation of a new eCommerce platform.

He also played a key role in the integration of recent QVC acquisitions, and is leading the launch of QVC's new social media platform, toGather.

Miller will continue to be based at QVC's global headquarters in West Chester, Pa.