QVC Details Organizational Changes Pending Finalized Acquisition Deal

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QVC Details Organizational Changes Pending Finalized Acquisition Deal

By Apparel Staff - 10/12/2017

QVC, Inc. president and CEO Mike George announced plans for a new organizational structure and senior executive team for the QVC Group, to be effective once Liberty Interactive Corporation completes its previously announced acquisition of HSN, Inc., which is expected later this year.

"Our new group will bring together QVC, HSN, zulily and the Cornerstone brands to create a premier global retailer with extraordinary reach and unlimited potential," George said. "Together, we will define a new generation of shopping that combines commerce, content, and multi-platform engagement to change the way She shops – all the while retaining the uniqueness of our well-known brands and continuing to build on our distinctive legacies."

"The new QVC Group will generate $14 billion in annual revenue and will serve 23 million customers worldwide. And while we can't be defined by a single platform, we are notably the #3 multi-category e-commerce retailer in North America and the #3 multi-category mobile retailer in the U.S."

The combined group will broadcast 17 networks into more than 360 million homes in nine countries, attract 2 billion annual visits to the company's global websites, handle more than 180 million customer contacts annually, and ship more than 320 million packages annually.

To deliver value to its team members, customers, communities, vendor partners and shareholders, the new structure and leadership team will enable the QVC Group  to develop highly engaging, curated and discovery-based shopping experiences and extend those experiences across all the digital and media platforms relevant to today's and tomorrow's consumer. Additionally, we will launch a New Ventures division, which will be led by zulily cofounder and CEO Darrell Cavens, to imagine and develop new forms of discovery-based shopping.

The combined group will consist of five business units and eight global functions:

Business units

  • QVC US -- Steve Hofmann will be President, QVC US. Hofmann is currently president, QVC International. QVC US brings the QVC shopping experience — combining the best of retail, media and social — to customers in the US. It is our largest business unit with more than $6 billion in revenue in 2016.
  • QVC International -- The company will announce a new leader for QVC International in the coming months. QVC International brings the QVC shopping experience to customers in Japan, UK & Ireland, Germany & Austria, Italy, France, and our joint venture in China. In 2016, the unit had $2.6 billion in revenue.
  • HSN -- Mike Fitzharris will be president, HSN. Fitzharris is currently CEO, representative director and chairman, QVC Japan. HSN, the founder of the TV shopping industry, achieved $2.5 billion in net sales in 2016.  Gregg Bertoni, currently senior vice president, CNR Mall, will replace Fitzharris as CEO of QVC Japan.
  • zulily -- Lori Twomey will be interim president, zulily, until a permanent leader is identified in the coming months. Twomey is chief merchant, zulily. zulily is the company's online retailer obsessed with bringing special finds every day to its customers. In 2016, the team delivered $1.5 billion in revenue.
  • Cornerstone -- Claire Spofford will be president, Cornerstone. Spofford is currently president, Garnet Hill and will continue to lead that business while taking on this new leadership role. Cornerstone is an interactive and catalog business of leading aspirational lifestyle brands: Ballard Designs, Frontgate, Garnet Hill, Grandin Road, and Improvements. In 2016, Cornerstone delivered $1.1B in net sales, with 71% digital sales penetration.

Global functions

  • Global merchandising -- Doug Howe will be Chief Merchandising Officer. Howe is currently Executive Vice President of Merchandising, QVC. This team will accelerate our product leadership agenda by identifying emerging trends and white spaces for growth, developing compelling category strategies, attracting the best vendors to our worldwide platforms, and providing product services to the businesses, all to further the company's goal of creating highly curated and exclusive assortments that bring our customers the joy of discovering the new and unexpected.
  • Interactive commerce experiences -- Mary Campbell will be chief interactive experience officer. Campbell is currently executive vice president of commerce platforms, QVC. This team will drive QVC Group's ongoing transformation as one of the world's largest multiplatform retailers -- expanding marketing programs to reach new segments of consumers, creating new forms of 'live' and dynamic content, and developing next generation digital and interactive platforms. Todd Sprinkle will be chief digital officer, reporting to Campbell and driving platform innovation as the company extends its global leadership in live and interactive shoppable content. Sprinkle is currently CIO, QVC.
  • New ventures -- Darrell Cavens will be president, new ventures. Cavens is currently president and CEO, zulily. New Ventures will be responsible for driving innovative retail concepts and looking beyond our current business for additional growth opportunities, through internal innovation, strategic partnerships, joint ventures and acquisitions.
  • Operations -- Bob Spieth will be COO. Speith is currently executive vice president of customer & business services, QVC and zulily. Speith will manage global customer service, quality, supply chain, and workplace services across all business units, leading one of the world's largest direct-to-consumer networks to the high levels of service and product quality that differentiate our brands in the marketplace and earn strong customer loyalty. 
  • People, communications & community -- Beth Rubino will be chief people officer. Rubino is currently executive vice president of Human Resources, QVC. This team will fuel business growth, further enhance our corporate reputation, and inspire operational excellence by ensuring we attract, develop, and retain the best and most diverse talent in the industry, communicate with integrity to all stakeholders, and give back to our communities around the world.
  • Technology -- Karen Etzkorn will be CIO. Etzkorn is currently CIO, HSNi. This team will play a pivotal role in driving long term growth, innovation, and productivity by bringing best-in-class technology solutions that leverage the combined resources and talents of our worldwide technology teams.
  • Finance -- Ted Jastrzebski will be Chief Financial Officer. Jastrzebski is currently executive vice president and CFO, QVC. This team will provide strategic, analytic, and finance support to the businesses, ensuring we sustain our track record of delivering strong results.
  • Legal & compliance -- Larry Hayes will be general counsel. Hayes is currently senior vice president and general sounsel, QVC. This team will provide leadership as the combined group continues its efforts to meet the highest ethical and legal standards across all businesses and geographies.

"These are strong, seasoned executives, drawn from across our businesses, with deep expertise in their respective disciplines and in retail," George said.

"I'd like to acknowledge and thank Bill Brand, Rod Little, and Judy Schmeling, who comprise the office of the chief executive at HSNi, who will be stepping down post the transaction closing," George added. "They have steered the company well through the changes of the last several months and have been a trusted sounding board to me and our other leaders as we plan for the future.  Each has made extraordinary contributions to HSNi, building the company into one of the premier lifestyle retailers. I'm grateful for all their support and look forward to working with them in the coming months to ensure a smooth transition."

Until the transaction closes, all leaders at HSNi, QVC, and zulily will continue in their current roles, and QVC and HSNi will continue to operate as separate companies.