Perry Ellis to Create Cubavera-Branded Apparel in Mexico

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Perry Ellis to Create Cubavera-Branded Apparel in Mexico

05/31/2017
Perry Ellis International has entered into a license agreement with Wolf Company S.A. de C.V. for men's apparel and accessories under the Cubavera® trademark in Mexico. The collection will be available in department and specialty stores, and is planned to launch in Fall 2017.

Cubavera represents the joy, vibrancy, and color of Cuba's unique flavor of Latin culture that inspires and fascinates. Its heritage comes from the guayabera, an elegant casual tropical linen shirt. Cubavera transformed this symbol of Cuban ingenuity into a collection of men's apparel and accessories with authentic Latin roots and broad consumer appeal.

Everything at Cubavera is designed to invite consumers to Live the Good Life ™, the Cubavera way. The Cubavera "good life" is all about looking great, feeling cool, and putting a little ritmo and tropical sabor into every day. It is a brand for people who like to express themselves: with color, pasiÓn, relaxed and put-together-style, natural charm and confidence.

"We are enthusiastic about working with Wolf Company. This collaboration is consistent with our initiatives to expand the Cubavera brand and we look forward to marketing the brand to a new and expanded generation of consumers in Mexico," commented George Feldenkreis, executive chairman of Perry Ellis International.

"We are excited to partner with Cubavera and Perry Ellis International," said Jose Enrique Aguilar Gonzales, brand manager of Wolf Company S.A. de C.V. "We will be offering the Mexican market the heritage and Latin flavor of Cubavera, which we are confident will continue to engage the Mexican consumer. Cubavera perfectly adapts to the great cultural and natural wealth of Mexico, its beaches, resort areas and holiday destinations of great importance in the world."

For more information about Perry Ellis International, Inc. and the company's entire portfolio of brands, please visit www.PERY.com.