Body positive women, led by vocal Millennials, are prompting HanesBrands to change how it meets the needs of the full-figure/plus-size consumer.
For starters, Millennials and other body positive women of all ages prefer the term “curvy” to describe themselves and the apparel they wear.
“Athleisure is nothing more than comfort and ease of use,” CEO Lisa Collier explains, adding that athletic and outdoor activities are influencing the technologies that are finding their way into a new generation of denim.
Barco™ Uniforms, reveals that the success of its high-performance uniform brand, Barco One™, is due to the groundbreaking proprietary fabric technology called arctech™, a first in the healthcare industry.
Heat Factory USA will have an exclusive license to Schawbel’s heated products patented technology in the United States and Canada and will assume the day-to-day management of Schawbel’s existing heated products business.