Payless Engages Hispanic Audience with Launch of Spanish Website
Payless ShoeSource Inc. is making it easy for Spanish-speaking customers in the United States and Puerto Rico to shop online in their preferred language. The retailer recently debuted a new Spanish-language website, enabled by MotionPoint.
Payless is the largest specialty family footwear retailer in the Western Hemisphere, with nearly 3,600 brick-and-mortar stores in more than 40 countries. This includes a significant presence in U.S. cities with sizeable Hispanic communities, and more than 400 company-owned and joint-venture Payless stores in Latin America and the Caribbean. In recent years, Payless has made a concerted effort to target the Hispanic community in its marketing efforts.
The Spanish-language website allows Payless to further differentiate its brand among Hispanic consumers, who have come to expect an inclusive, accurately translated online shopping experience.
Payless partnered with MotionPoint, a provider of technology and services for website translation, localization and optimization, to deploy and operate its Spanish site.