Payless Engages Hispanic Audience with Launch of Spanish Website

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Payless Engages Hispanic Audience with Launch of Spanish Website

02/20/2018

Payless ShoeSource Inc. is making it easy for Spanish-speaking customers in the United States and Puerto Rico to shop online in their preferred language. The retailer recently debuted a new Spanish-language website, enabled by MotionPoint.

Payless is the largest specialty family footwear retailer in the Western Hemisphere, with nearly 3,600 brick-and-mortar stores in more than 40 countries. This includes a significant presence in U.S. cities with sizeable Hispanic communities, and more than 400 company-owned and joint-venture Payless stores in Latin America and the Caribbean. In recent years, Payless has made a concerted effort to target the Hispanic community in its marketing efforts.

The Spanish-language website allows Payless to further differentiate its brand among Hispanic consumers, who have come to expect an inclusive, accurately translated online shopping experience.

Payless partnered with MotionPoint, a provider of technology and services for website translation, localization and optimization, to deploy and operate its Spanish site.