In Apparel’s 2nd annual Technology Outlook, reducing product costs stands out as the key business initiative for the second year in a row, with improving the e-commerce experience the top priority in terms of supporting growth in 2019.
Adhering to standards can help brands and retailers create an efficient foundation from which they are able to build their own unique offering and differentiate themselves to win over today’s consumers.
Apparel lifestyle brands must be able to fulfill orders through many different channels. An integrated software system can automate much of the behind-the-scenes work required to be an omnichannel fashion success.
This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.
A new digital core can optimize your mission-critical processes, create new capabilities to better understand and anticipate customer needs, and provide a foundation that lets you take advantage of emerging technologies such as big data, artificial intelligence (AI) and machine learning (ML).
It is during this time – when retailers are at the peak of holiday shopping hysteria – that the most valuable lessons will be learned, which will shape strategies, processes and technology investments in the year ahead.
For several years, “innovation” has been one of the hottest topics in retail. With so much change and disruption taking place all around, it’s easy to see why retailers have been so eager to find silver bullet solutions to their in-store traffic and market share woes.