In Apparel’s 2nd annual Technology Outlook, reducing product costs stands out as the key business initiative for the second year in a row, with improving the e-commerce experience the top priority in terms of supporting growth in 2019.
Each year, stores see an influx of returns after the holidays. In fact, in 2017, U.S. customers returned about $351 billion worth of items. This is more than the Gross Domestic Product of Israel for that year!
Your journey to cross-channel effectiveness and customer-experience mastery begins with six interconnected steps. By taking these steps thoughtfully and actively, you can position your apparel company to compete more effectively in our now thoroughly connected retail world.
If you’ve been watching the apparel industry for a long time, there are things you’ve likely come to realize about it. One of them? The inexorable march of time does not care about your apparel business model.
Apparel lifestyle brands must be able to fulfill orders through many different channels. An integrated software system can automate much of the behind-the-scenes work required to be an omnichannel fashion success.
Adhering to standards can help brands and retailers create an efficient foundation from which they are able to build their own unique offering and differentiate themselves to win over today’s consumers.
For several years, “innovation” has been one of the hottest topics in retail. With so much change and disruption taking place all around, it’s easy to see why retailers have been so eager to find silver bullet solutions to their in-store traffic and market share woes.
A new digital core can optimize your mission-critical processes, create new capabilities to better understand and anticipate customer needs, and provide a foundation that lets you take advantage of emerging technologies such as big data, artificial intelligence (AI) and machine learning (ML).
This year previous areas of investment should see big return, with social commerce, in-store technologies, and artificial intelligence becoming more widely adopted and fully integrated into the everyday shopping experience.