Apparel lifestyle brands must be able to fulfill orders through many different channels. An integrated software system can automate much of the behind-the-scenes work required to be an omnichannel fashion success.
Fashion retailers who adopt more robust omnichannel capabilities are well positioned to handle the pressures of fashion retail and provide better service to their customers at a lower cost to themselves.
The key to developing a healthy omnichannel business comes from identifying a few competitive advantages in the physical in-store environment that can provide the same sort of seamless types of interactions experienced online.
For several years, “innovation” has been one of the hottest topics in retail. With so much change and disruption taking place all around, it’s easy to see why retailers have been so eager to find silver bullet solutions to their in-store traffic and market share woes.