In Apparel’s 2nd annual Technology Outlook, reducing product costs stands out as the key business initiative for the second year in a row, with improving the e-commerce experience the top priority in terms of supporting growth in 2019.
Each year, stores see an influx of returns after the holidays. In fact, in 2017, U.S. customers returned about $351 billion worth of items. This is more than the Gross Domestic Product of Israel for that year!
Your journey to cross-channel effectiveness and customer-experience mastery begins with six interconnected steps. By taking these steps thoughtfully and actively, you can position your apparel company to compete more effectively in our now thoroughly connected retail world.
If you’ve been watching the apparel industry for a long time, there are things you’ve likely come to realize about it. One of them? The inexorable march of time does not care about your apparel business model.
Apparel lifestyle brands must be able to fulfill orders through many different channels. An integrated software system can automate much of the behind-the-scenes work required to be an omnichannel fashion success.