MRH SpaRotica to Distribute Ben Sherman in China

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MRH SpaRotica to Distribute Ben Sherman in China

07/02/2016
MRH SpaRotica GroupÉ has announced a new deal to distribute iconic British menswear brand Ben Sherman® within the Greater Chinese region, which includes mainland China, the Macau SAR, Taiwan and Hong Kong SAR. The agreement between MRH and Marquee Brands will be the latest in a succession of new announcements as surrounding Ben Sherman's international expansion since its acquisition by parent company Marquee Brands in June 2015.

The partnership with MRH will encompass offline and online distribution, manufacturing and also launch an expansive series of mono-branded Ben Sherman® retail locations all targeted at Chinese millennial consumers. The retail rollout will begin with five doors launching before the end of 2016 and at least 30 more stores slated to open in the coming years. The first store will open by August 2016 in Shanghai, closely followed by retail stores in Jiangsu, Hubei, Hunan and Sichan.

Richard Kisembo, president & CEO of MRH, said: "Ben Sherman's 50+ years of British style and culture demonstrate the brand's ability to stand the test of time. Our partnership with Marquee Brands is inspired by Ben Sherman's iconoclast status amongst heritage brands. Heritage and culture continue to be a motivating factor in brands that have the ability to move generations at retail, a key factor to success in China. We are keenly focused on shaping the landscape of fashion brands in Greater China and we are thrilled that Marquee Brands shares a unified vision of the inherent opportunity for Ben Sherman in this market."

"Ben Sherman is a global brand celebrated for its fashion and authentic British sensibility across every international market. Today's young Chinese consumer has become more global and sophisticated with each passing year and demand for Ben Sherman is high. We are excited to launch in this important market with MRH as our partners and continue to build this iconic brand together", said Michael DeVirgilio, president of Marquee Brands.