Marc Jacobs Opens China E-Comm Flagship
Marc Jacobs + VIP
VIPLUX, the flagship luxury channel dedicated to international luxury and premium brands on vip.com, formally opened fashion luxury brand Marc Jacobs' only authorized online flagship store in China.
This is Marc Jacobs' first flagship presence in China's e-commerce world. From today, the 300 million members of vip.com will have the exclusive opportunity to buy the luxury brand's new 2017 autumn and winter product lineup, synchronously released around the world on the VIPLUX channel, allowing the massive membership to gain access to the New York streetstyle attire whose signature, first and foremost, is the embodiment of "hip hop with elegance".
Inspired by hip-hop styles, the new product lineup transforms sporty street style into fashionable wear. Through the mixing and matching of a variety of retro elements, including woolens, corduroys, plaids and knits, with street elements, Marc Jacobs assembled the collection of stylish and fashionable apparel that are being made exclusively available to Vip.com members via VIPLUX. At the Marc Jacobs flagship store, shoppers can not only acquire the latest fashion item of the season, but also learn how to put together an ensemble that reflects the popular New York style, while taking part in a pleasurable shopping experience.
VIPLUX is committed to delivering a best-in-class genuine brand experience to shoppers seeking fashionable luxury goods. VIPLUX is also dedicated to assuring them of an end-to-end, high-end shopping experience at a level consistent with what one would expect when shopping, from browsing to purchase to after-sale service. That is why Marc Jacobs chose VIPLUX as the virtual locale for the opening of its first China-based online flagship store.
China's traditional e-commerce platforms, with years of accumulated experience, have developed and nurtured what could be termed as legions of well-established and loyal followers whose shopping experience has been optimized by the application of years of accumulated data on consumer buying habits and supported by a top-notch shipping and logistics service with nationwide reach. In addition to satisfaction with the optimized buyer experience, international fashion luxury brands such as Marc Jacobs pay close attention as to whether the platform can accurately convey the brand's image and spirit, and whether the shopping experience matches the brand's positioning.
For this reason, Marc Jacobs always seeks a partner who fully understands the concept behind the brand. vip.com co-founder, Arthur Hong, said, "The cooperation between VIPLUX and Marc Jacobs is a testament to VIPLUX's expertise in understanding how to "become one" with the spirit of the specific brand, and to match that with market growth."
As part of its strategy of establishing a stellar reputation commensurate with the meaning of the term "luxury", VIPLUX has entered into strategic collaborations with more than 200 leading international fashion luxury brands, among them, Armani Group, Salvatore Ferragamo, Versace, Roberto Cavalli, Sergio Rossi, Trussardi and Diesel. These brands have all opened flagship stores on VIPLUX, backed by a 100% guarantee in the authenticity of the products sold.
During the second half of this year, China's e-commerce giants have been investing heavily in the luxury goods sector, and will continue to do so, although the sector is still in the exploratory stage, with a long way to go before reaching full maturation. Early in 2008, vip.com launched its first foray into the luxury brands e-commerce field when the platform created the market-endorsed VIPLUX channel. With, nine years of solid experience to date, VIPLUX has accumulated a wealth of industry insights, backed by a professional team with strong retail experience in luxury goods - factors that have differentiated the platform from its rivals.
Amid the increasingly fierce competition, Arthur Hong explained how he remains steadfastly confident in VIPLUX's continued success: "Developing a solid level of expertise in luxury products is a winning formula for VIPLUX." Looking ahead, VIPLUX plans to continue investing in the luxury goods e-commerce sector with the mission of creating a comprehensive high-end shopping experience, helping consumers around the world to gain a better understanding of shopping, luxury goods and fashion.