Manhattan Beachwear Expands into 23 European Countries

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Manhattan Beachwear Expands into 23 European Countries


Manhattan Beachwear, Inc., the nation's largest swimwear manufacturer, reports a new partnership with F1-Generation, GmbH to represent Manhattan Beachwear's brand portfolio in all 23 major EU territories. As of June 1, 2017 F1-Generation, GmbH represents Manhattan Beachwear's 16 licensed and proprietary brands, initially launching Lauren Ralph Lauren and Polo Ralph Lauren swimwear brands at the Paris Swim Show.

Manhattan Beachwear, Inc. is the largest swimwear company in the United States. Based in Cypress, Calif., the company designs, manufactures, and markets under license for Kenneth Cole, Kenneth Cole Reaction, Lucky Brand, Lauren Ralph Lauren, Polo Ralph Lauren, Chaps, Trina Turk, Nanette Lepore, Sperry Top-Sider and Hobie. In addition, Manhattan Beachwear also designs, manufactures and markets proprietary brands La Blanca, 24th & Ocean, Maxine of Hollywood, The Bikini Lab, Green Dragon and Pink Lotus.

F1 maintains accounts in all key department stores, online retailers and better specialty stores throughout Europe. With a keen sense for new trends and popular labels F1-Generation is the perfect partner for the distribution of Manhattan Beachwear's premier proprietary and licensed brands in the European market.

Kevin F. Mahoney, president and CEO of Manhattan Beachwear, stated, "We are very pleased to have partnered with a world-class European distributer in F1 Generation and look forward to the execution of one of our mutual strategic initiatives."

F1 Generation is a privately held company owned by Andreas Huettenhoelscher and has been distributing in Europe for 15 years. The Cologne, Germany-based company distributes more than 30 brands with a special concentration in swimwear and intimate apparel. Besides offices in Cologne, the company has subsidiaries in the UK and Spain.