L.K. Bennett Adopts Aptos for Omnichannel Customer Engagement

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L.K. Bennett Adopts Aptos for Omnichannel Customer Engagement

01/15/2019

L.K.Bennett, the British affordable luxury brand, has selected Aptos’ end-to-end Singular Retail solutions in the cloud to offer its customers advancements in omnichannel customer engagement. With its modernized IT infrastructure, L.K.Bennett will benefit from a single view of customers, products, and orders to offer its shoppers seamless and personalized experiences. It will also achieve greater visibility and operational excellence across its retail enterprise.

Founded in London in 1990 by Linda Bennett OBE as a concept shoe brand, L.K.Bennett rapidly became the ultimate destination for feminine footwear, beloved by celebrities and stylish women alike. It was most notably recognized for its take on the modern kitten heel. This success led to the introduction of womenswear collections in 1998, establishing the company as a leading fashion house offering wardrobe solutions for all occasions.

Today, L.K.Bennett has more than 200 stores and concessions worldwide, as well as its e-commerce site lkbennett.com. With Linda Bennett at the helm as creative director, L.K.Bennett celebrates its British heritage DNA with beautiful collections that have a distinctive blend of femininity, color, and print.

With its stand-alone retail stores accounting for more than 61 percent of the brand’s total sales, L.K.Bennett executives recognized that investing in the store experience was of strategic importance to its business and its customers. As part of its omnichannel transformation, it also realized the need to seamlessly blend its in-store and digital channels to offer shoppers a unified experience, no matter where, when, or how they choose to interact with the brand.

To achieve this, L.K.Bennett will deploy Aptos solutions for point of sale (POS), enterprise order management, merchandising, customer relationship management (CRM), and audit and operations management. All solutions will be deployed in the cloud, providing L.K.Bennett with accelerated implementations, always-current applications, and the scalability to quickly extend support to new stores, channels and markets, Aptos reports.