Licensing

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Licensing

A collection of news, articles and other featured content about Licensing.

As of June 1, 2017 F1-Generation, GmbH represents Manhattan Beachwear's 16 licensed and proprietary brands, initially launching Lauren Ralph Lauren and Polo Ralph Lauren swimwear brands at the Paris Swim Show.

Macy's and Discovery Consumer Products are expanding their partnership with the debut of a brand new “Say Yes to the Dress” juniors line for special occasions.

Marc Ecko has signed on to design an exclusive capsule of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.

Licensing represents a way to move a brand into new businesses, new geographical markets and new distribution channels that otherwise would be unavailable without making a major investment in new manufacturing processes, machinery, or facilities, while maintaining control over the brand image.

LIMA's Annual Licensing Industry Survey provides an up-close look at developments in product licensing.

Li & Fung sees a great opportunity to distinguish and further develop its global brands business with the reorganization.

The company also hired veteran marketing and licensing specialist John Spotts to executive vice president of business development, licensing and international.

Under the terms of the initial six-year agreement, IHL Group will also have the exclusive wholesale rights for these collections to all channels including department and specialty stores throughout North America.

PVH will design and distribute men's wear for the DKNY brand in the United States and Canada, with a license agreement that includes DKNY Sport for Men, a new category for the brand.

Haggar Canada Co. will manufacture, market and distribute under the following labels: Kenneth Cole Black Label, Kenneth Cole New York, Reaction Kenneth Cole and Unlisted

The company has a licensing agreement with Wolf Company to make the Cuba-themed men's apparel and accessories.

Evergreen International Holdings Limited, a men's wear company and operator of brands targeting the upper-middle and high-end segments of mainland China's market, announced agreements between its children's wear business units and a number of international premium fashion brands.

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