Lane Bryant Debuts #TheNewSkinny Denim Collection

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Lane Bryant Debuts #TheNewSkinny Denim Collection

By Apparel Staff - 08/01/2017

Over the past several years, Lane Bryant, the women's plus-size apparel retailer, has been a catalyst in launching the body positivity revolution with its ad campaigns, pushing society to see and celebrate women of all shapes and sizes in fashion and in the media. And this week, Lane Bryant introduced the world to the brand’s new Super Stretch Skinny jean in a national ad campaign that continues to celebrate all curves, proving beyond any doubt that all women can rock an amazing pair of skinny jeans: #TheNewSkinny.

The Super Stretch Skinny jean was designed with Lane Bryant’s customers, for Lane Bryant’s customers. The jean pairs smooth stretch denim that hugs and sculpts every curve, with innovative stretch and recovery technology. The Super Stretch Skinny jean will allow you to move like no other jean, and then snap right back into picture perfect shape wear after wear. The pocket placement gives that “my butt looks good” bombshell boost, while the just-right rise won’t gap out.

The Super Stretch Skinny Jean is available in store and online now in a range of washes and styles, with on-trend details such as destruction and step-hems. The jean is available in sizes 14-28, and prices range from $69.95-$89.95.

Lane Bryant’s new national ad campaign features stunning imagery and video shot by famed photographer Peggy Sirota. #TheNewSkinny campaign brings the Super Stretch Skinny jean to life with a diverse cast of women, including dancer Lizzy Howell, lifestyle and fashion influencer Kelly Augustine, alongside top industry models Denise Bidot, Hunter McGrady, Philomena Kwao and Bree Kish. The women demonstrate that “curves” and “confidence” are the definition of #THENEWSKINNY.

#TheNewSkinny campaign will be visible in store, online and on Lane Bryant’s social media channels. The campaign will also be featured in the September issue of Glamour magazine, and in a new television ad that will air on major broadcast networks.