July 2017

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July 2017

A collection of news, articles and other featured content about July 2017.

In the past decade or so, with the rise of e-commerce, consumer visibility into retail competitor portfolios, localization and personalization of goods and experiences, and the globalization of sourcing, retail supply chains are facing risks of unprecedented complexity and volume.

The top-performing public apparel firms are working diligently to meet consumer demand with innovative product, fast delivery and seamless experiences across channels, while facing down the challenges of a swiftly changing retail world.

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Today’s supply chains can also be much simpler because of technology solutions that allow for transparency into one version of the truth, in real time, on one single platform.

X Factor

The news is not what Amazon brings to American retail. The news is what Amazon doesn’t have, at least not yet. There lie the risks and opportunities for itself and others, at least in the fashion apparel space. What are the haves and the have nots that drive those perils and opportunities? Read on.

Without a widespread, organized way to exchange e-commerce product attributes, the retail industry could risk creating extra work, errors and confusion, causing customers to have a disconnected experience.

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A successful omnichannel strategy requires one view of the shopper across channels — and one that offers convenience, consistency, relevance, empowerment and agility.

Retailers that can bring their digital and physical spaces together seamlessly to provide an easy, fun and meaningful experience for the consumer will win her loyalty. 

Retailers have broadly embraced the “mobile-first” approach to next-gen digital experiences. But “context-first” design is a bigger and more durable idea.