Those apparel retailers who are embracing digital transformation (DX) initiatives designed to address the customer experience, and embedding a culture of continual innovation into their operations, will be among the survivors, if not leaders, in their segment.
Apparel's survey of apparel retailers, brands and manufacturers reveals expectations for technology focus in the coming year, including an emphasis on BI and analytics for gleaning an even deeper understanding of the consumer.
Apparel’s 10th annual review examines what did (and didn’t) happen over the past decade in the world of RFID/IoT. A number of interesting new applications are highlighted that will be of interest to retailers and brands alike.
Digital, marketing, stores, supply chain, merchandising and IT all need to come together to imagine and build comprehensive, contextualized, voice-enabled customer experiences. There’s a first-mover advantage that’s available for the taking.