The end game now is personalization — an outcome that's constantly evolving as innovative companies find new ways to create meaningful experiences for each individual that fuse the online and offline worlds and strike the optimal balance between transaction and emotion.
Ready, Get Set, Holidays! We looked at trends from the 2017 holiday season to help you prepare for this year’s and to reacquaint ourselves with consumer preferences when it comes to the entire shopping journey.
When you're speaking to different generations, you have to understand the particularities of how they use mobile. Millennials, for example, check their phones no matter what they are doing or whom they are with.
One out-of-stock on a paid-for item or a single trip to the store for an item that is no longer there can quickly cost a customer’s loyalty and severely dampen the perception of brand on social networks.
Canada has a population of 36.3 million people, but not as many as would like are shopping online from U.S. retailers, despite proximity, for reasons ranging from exchange rates to ultra high duties and taxes to shipping fees. Both U.S.
Without a widespread, organized way to exchange e-commerce product attributes, the retail industry could risk creating extra work, errors and confusion, causing customers to have a disconnected experience.