The end game now is personalization — an outcome that's constantly evolving as innovative companies find new ways to create meaningful experiences for each individual that fuse the online and offline worlds and strike the optimal balance between transaction and emotion.
One out-of-stock on a paid-for item or a single trip to the store for an item that is no longer there can quickly cost a customer’s loyalty and severely dampen the perception of brand on social networks.
Canada has a population of 36.3 million people, but not as many as would like are shopping online from U.S. retailers, despite proximity, for reasons ranging from exchange rates to ultra high duties and taxes to shipping fees. Both U.S.
Without a widespread, organized way to exchange e-commerce product attributes, the retail industry could risk creating extra work, errors and confusion, causing customers to have a disconnected experience.