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Unlocking the Frictionless Shopping Experience Via Omnichannel

One out-of-stock on a paid-for item or a single trip to the store for an item that is no longer there can quickly cost a customer’s loyalty and severely dampen the perception of brand on social networks.

What's Keeping Canadians From Cross-Border Shopping?

Canada has a population of 36.3 million people, but not as many as would like are shopping online from U.S. retailers, despite proximity, for reasons ranging from exchange rates to ultra high duties and taxes to shipping fees. Both U.S.


Today’s supply chains can also be much simpler because of technology solutions that allow for transparency into one version of the truth, in real time, on one single platform.

Without a widespread, organized way to exchange e-commerce product attributes, the retail industry could risk creating extra work, errors and confusion, causing customers to have a disconnected experience.


A successful omnichannel strategy requires one view of the shopper across channels — and one that offers convenience, consistency, relevance, empowerment and agility.

Sourcing leaders must be able to incorporate process improvements and new tools expeditiously. Simplicity is the key.

Omnichannel businesses must centralize their data from concept to consumer.

In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage.

41% of U.S. shoppers go to a competitor’s website or app for the same or similar product when an item is out of stock. These numbers are similar globally.

RFID should not be viewed as an independent initiative or a competing priority to any omnichannel initiative. RFID is the foundation upon which any omnichannel strategy must be built.