How Sewfree Elevation Accelerates Garment Production Time
Bemis Associates is unveiling Sewfree® Elevation, a new adhesive for heat-sensitive fabrics at Interfilière Shanghai on Oct. 10-11, 2017. Bemis is also showcasing the Lingerie to Live In Collection, its first intimates collection of bonded bras, panties, and men’s boxers in collaboration with Hong Kong-based intimates manufacture, Clover.
For more than 107 years, Bemis has developed the best in Sewfree products and technology alongside the most beloved brands in the U.S. and abroad. This latest foray into the intimates market coincided with a substantial consumer insights project that informed the design and fit of the entire collection.
New collaborations and innovations
The power of Bemis and Clover’s partnership are on display at Central Hall 3, Booth #1C29. Bemis’ first intimates collection, Lingerie to Live In, are being shown as full garments and as deconstructed applications, allowing designers to touch and feel exactly how Sewfree elevates both fit and function in next-to-skin clothing. The applications displayed were designed to address the limitations of traditional construction and prove that Sewfree not only provides tangible benefits to the consumer, but also improves manufacturing efficiencies during production.
“We collaborate with Bemis, the inventor of Sewfree bonding, exclusively – both for their innovative bonding solutions as well as their understanding of the Chinese consumer,” said Jane Yip, Chief Technical Officer of Clover. “It’s our honor to be producing Bemis’ Lingerie to Live In which will allow the creativity and efficiencies afforded by the technology to really shine.”
“Intimates in China have moved from basic apparel to highly-regarded fashion staples, and new local brands are prompting Chinese women to rethink the meaning of comfort related to intimates,” said Steve Howard, Bemis president and CEO. “We want to help Chinese designers and innovators in this space to maximize their potential by using the most effective, high-quality technology in their apparel, while avoiding counterfeit bonding products falsely positioning themselves as Sewfree.”
Bemis’ newest technical innovation, Sewfree® Elevation, is also on display at Interfilière Shanghai. Formulated specifically for heat-sensitive fabrics, this product provides best-in-class stretch and recovery, without compromising the hand feel of luxury fabrics such as lace. In addition to a better fit and wearing experience, Sewfree Elevation allows factories to assemble garments up to 52 percent faster.
Understanding the market
On Oct. 10, Nida Suhail, Bemis design lead & application developer, and Lacey Johnson, global brand manager, hosted an educational workshop at Studio of Central Hall 3. Titled Not your Mother’s Intimates Drawer: 5 Ways Chinese Millennials are Transforming the Intimates Market, the salon explored how evolving cultural trends among Chinese women have affected apparel and intimates design. Bemis’ Lingerie to Live In collection was on-hand for attendees to view.
“Women around the world are investing in clothing that delivers on comfort and style – the same goes for their intimates drawer,” said Johnson. “Our research in the Chinese market led us to two specific areas of improvement when it comes to the design of bras and underwear – fit and breathability. Our new collection shows designers how to build a better bra from a technical standpoint and how to layer in inspiration from the runway.”
Sewfree on the runway
Bemis’ Sewfree designs are taking to the runway in this year’s Prototype Fashion Show, a live presentation to inspire and inform visitors through original combinations of fabrics and innovative techniques. Attendees should be on the look-out for two styled ensembles as selected by Jos Berry, founder and CEO of Concepts Paris as well as the creative force behind the Trend Forum, highlighting elements from Bemis’ Lingerie to Live In Collection in the “Athleisure & Beach” and “Sexy & Sporty” categories. These looks bring Sewfree to life through all-over comfort and a layer of luxe through bonded lace.
As a result of its imaginative design ideas, innovative Sewfree product applications, and deep consumer expertise, Bemis has been awarded the esteemed Jury’s Favorite Interfeel’ Award. The jury, comprised of eight trend-focused bodyfashion industry leaders, present this award to only one Interfilière exhibitor each year to honor a best-in-class display of creative ideas and fashion-forward technology in the intimates space. The award was presented to Bemis Associates on Oct 10., at the Interfeel’ Award presentation ceremony.
Examples of Bemis’ Sewfree products and applications are also appearing at the Trend Forum. Attendees will be able to view a variety of intriguing designs in accordance with this years’ themes – from colorful lattice, floral, and emboss prints to low-profile comfort options and soft 3D construction concepts all using Sewfree technology.