How One Korean Startup Is Tackling Fit and Sizing in Apparel
MoFit is an apparel project that takes away the guess work that often comes with sizing. It makes clothes that fit you through crowd sizing and a clustering method.
According to a research, only 50 percent of ready-made clothes fit well — 25 percent of them do not fit well. People waste their time and money to find the clothes that fit their body, and a lot of them tweet complaints about this issue. At MOFIT, sizing is a mathematical equation that aims to solve fit problems.
MoFit collects size measurement from backers and from there it will create subgroups of those with similar measurements. The more people that sign up, the more exact the fit becomes. In other words, as groups get bigger, then smaller subgroups can split off into more exact measurements. Doing away with standard sizes that force customers into broad boxes, it will create an even more detailed size system.
MoFit was created in cooperation with professional tailors and a garment factory. After many months of its in-depth research and numerous fittings, MoFit is finally going public.
MoFit was also awarded by Korean Ministry of Commerce Industry and Energy for the utilization of public data that would aid apparel sizing technology.
MoFit on Indiegogo can be found at https://www.indiegogo.com/projects/mofit-the-most-flattering-shirt-fashion.