How Innovative Can Clothing Labels Be?
An Aug. 30 article on MACH describes research coming from such institutions as Nashville’s Vanderbilt University and the University of Texas on new fabrics that would actually be able to convert energy from body movements or sunlight into electricity. Los Angeles-based label maker Hi-Tech Printing & Labelling Inc. says that while there is clearly a great deal of work to be done before clothes are powering consumers’ smartphones or uploading solar energy to the national grid, when the time comes, label makers are going to be called upon to use all of their skills to do what labels do best: communicate information about an item as well as marketing and branding materials.
Hi-Tech Printing & Labeling Inc. notes that clothing labels and tags can be an outstanding medium for letting the public know about any innovative or remarkable properties of apparel that may not be immediately apparent. In the past, the information might have been letting consumers know an item was made entirely from cotton or wool. In the future, the label maker says, labels and tags might inform the public in detail regarding all kinds of features for clothing that today’s fashionistas can barely imagine. The firm adds that lengthier instructions and explanations might also often be required to explain the more technical aspects of leading edge apparel.
In the present, however, labels are incredibly useful for pointing out important features of an article of clothing, such as water resistance, breathability, unusually durable materials and so on, says Hi-Tech Printing & Labeling Inc. The firm also notes that clothing manufacturers and designers who want to go beyond the basics in labelling – legally required information, branding (logos), etc. – can communicate a great deal about how products were made and the underlying philosophy behind them.
Hi-Tech Printing & Labeling Inc. says that many fashion firms, for example, would like to let prospective customers know that they are using sustainably sourced and manufactured products, or they may wish to tout the fact that their product was made in the United States. The label maker notes that, manufacturers who want to provide more information and/or branding material and want to make sure their products stand out on a department store clothes rack, often opt for larger hang tags. These tags provide much greater room to really tell the story behind a product or provide more striking marketing and branding imagery, says the Downtown Los Angeles label provider.
Hi-Tech Printing & Labeling Inc. concludes by noting that the only limits on what can be expressed by a clothing manufacturer or designer via labels and tags are those of the imagination.